Generation 2030

Trend D (Kidpreneurs)


Children have started founding and running their own businesses, becoming business-owners, entrepreneurs, and engaged contributors to the economy. These kidpreneurs have emerged as children are being viewed more as whole people capable of contributing fully in society. Many of these child-founders are leveraging online tools or creating new online platforms as part of their businesses.

Possible implications:

  • As entrepreneurs and business owners, kids will be paying corporate taxes and may have interests in legislation, banking practices and other aspects of society that have traditionally been managed exclusively by adults.

  • Kids may have a stronger platform for demanding to be allowed to vote, run as candidates in elections, and participate more in national, regional and municipal governments.

  • Children running their own businesses may also be forced to take on unhealthy working habits and stressors that adults already experience in the workplace.

  • Stress, lack of sleep, and long hours of sitting could compound health challenges kids are already experiencing and could create negative health impacts as they grow.


How new is this trend?

This is just developing, but change happens fast. If you pay attention to the media, you may see stories about this now.



What's driving these trends?

Drivers are forces that create change. These can be things like shifting populations and demographics of an area, or cultural movements and stories that we rely on to shape how we believe. Drivers are often the “causes” behind the trends and signals we observe through our scan.


Integration of Technology

Technology, particularly computing devices and capabilities are becoming more pervasive and embedded in all aspects of our lives and society. This rapid acceptance of technology is forcing many industries, communities and individuals to change in a variety of ways.

Acknowledgement of Interconnectedness

As our world becomes increasingly complex and global, we have become more aware of the ways in which humans are interconnected with each other, plants, animals, and other elements of the natural world. This awareness is driving change in policy, societal values, and behaviours.


Decentralization, or the redistribution of power, responsibilities, and resources, is driving many changes in government, education, healthcare, and business. Decentralization enables wider participation in systems and decision-making and supports greater diversity. Technology is enabling decentralization through tools such as crowdsourcing platforms, social networks, and blockchain technology.


Connectivity & Processing Speeds

Advancements in technology have created much faster connectivity and processing speeds. These specific achievements have enabled countless innovations in personal computing devices, technology platforms and artificial intelligence, among other things.


Deformalization is the transition from formal structures, processes, and institutions, to informal ones. Deformalization is enabled in many cases by technology and is occurring as people question traditional views and ways of doing things.