Generation 2030

Trend N (Online Identities)

Online Identities

Technology is changing the ways we think about and define privacy, particularly as it relates to our online identities. Online tools, platforms, and social networks require us to create and add detail to these identities. Technology is also more capable of monitoring online behaviours and collecting vast amounts of data about individuals. However, we often rely on these tools to do our work, have fun and connect with our families, friends, and communities.

Possible Implications:

  • These online tools are changing our values around what information we expect to keep private, and how our information gets shared with governments and corporations.

  • Our online identities will have greater impact on our offline interactions. Many kids will grow up with an existing and evolving online identity created by their parents posting photos and videos of them from infancy.

  • Blockchain technology could be used to create an international identification system. This tech-based, encrypted system for identification, could prevent human trafficking of children and vulnerable or stateless people.


How new is this trend?

This is regularly in the news or seen on social media. If you haven’t already heard about this, you probably will soon.



What's driving these trends?

Drivers are forces that create change. These can be things like shifting populations and demographics of an area, or cultural movements and stories that we rely on to shape how we believe. Drivers are often the “causes” behind the trends and signals we observe through our scan.


Integration of Technology

Technology, particularly computing devices and capabilities are becoming more pervasive and embedded in all aspects of our lives and society. This rapid acceptance of technology is forcing many industries, communities and individuals to change in a variety of ways.


Decentralization, or the redistribution of power, responsibilities, and resources, is driving many changes in government, education, healthcare, and business. Decentralization enables wider participation in systems and decision-making and supports greater diversity. Technology is enabling decentralization through tools such as crowdsourcing platforms, social networks, and blockchain technology.


Connectivity & Processing Speeds

Advancements in technology have created much faster connectivity and processing speeds. These specific achievements have enabled countless innovations in personal computing devices, technology platforms and artificial intelligence, among other things.